I have been running Ridge Grapplers for a lot of years now on my trucks. They don't wear long, but I never have had an AT tire that got good wear miles. 25 to 30 K is about what I get out of a set given my usage as a contractor and actually living in the mountains in Montana (pretty rough road to my house, plus all over MT really). But I still think they look the best, and I have not noticed them being loud, or other issues TBH. There are probably better overall AT tires with a similar look, I just always go back to the Ridge Grapplers after looking at the other options. Most other options I look at seem to be a bit more expensive also.
The Terra Grappler is a little less aggressive than the Ridge Grappler to my memory. Correct? Someone let me know if that is right or not. I need new tires here soon, winter is basically getting into real swing where I live 6100 ft on a literal mountainside), so new tires are about to be ordered. Very interested in the Terra G3 that was in that above video. 295/60 R20 will be what I go with, regardless of what tire/brand I get. I like that the Terra G3 may be a bit lighter than the Ridge Grappler, and that it may also have better snow/winter traction. Not sure if they will look quite as nice though...