Standard is clear PPF. Most OEM’s offer it or you can do it aftermarket.
However most higher end detailers recommend against PPF on the front end. Bug guts tend to stain clear PPF then the front end never looks that good. If bugs are stuck to it for days or in high temps you can end up with cloudy or yellowish stain. More visible on some paint colors.
For that reason those higher end detailers recommend ceramic coating. High hardness that protects the paint but won’t stain.
Can also do a hood deflector in combination with ceramic coating. Also bras but those tend to leave marks on the paint under them.
I have done both. Ceramic on all my cars which I am happy with. But it won’t protect against rock chips the way PPF can. Our new Lexus GX 550 came with front end PPF and we have white paint and I can already see stains on the PPF and the car is only 4 months old. Will probably pull off the PPF and ceramic the front end instead.
In my view it depends on how picky you are, paint color, and what you are trying to protect against the most