I had the same issue on my 2020 AT4 around the steering wheel controls. I thought they had gotten away from this type of material after my 2005 Yukon Denali had the same issue on the center console. I bought these for my 2020 to cover up the scratches.
My 2008 avalanche did the same thing around the steering wheel buttons but it was also after 10 years so it didn’t really bother me. If it would have started doing it just after I bought it I would have been unhappy.